Affiliate marketing is a business model whereby you promote and sell
other people's (referred to as a merchant) products for a fixed
commission fee. Benefits of affiliate marketing are plenty. One of it
is you don't have to create your own product, you can get started
immediately just by joining an affiliate program. You also don't have
to worry about customer service or carry any inventory as everything
is provided for by the merchant.
The affiliate marketer is simply a middle person who recommends and
suggests solutions to people. For example, if you want to lose weight
and you go online to look for solutions and you come across my blog or
an article I've written about weight loss. You read the weight loss
solutions that I offer. I then suggest that you go to a website where
you can purchase a product that will help your weight loss problem.
Essentially, I make a commission when you buy the product because I
have connected the buyer to the seller.
You don't create the product, you are just the middle person and you
send people who are interested in the product to the merchants
offering the solutions. This is a simplified approach to how you do
affiliate marketing. As an affiliate marketer, you are mostly doing
pre-selling. Pre-selling means suggesting solutions or endorsement via
an informative write-up on a certain product to help a customer make a
better decision.
One of the most common mistakes is the lack of focus. There are so
many products to promote in affiliate marketing and naturally, you are
excited, so you may take on too many things at one time, which will
hurt your business. Start with one product and scale up from there.
Write a simple plan for yourself and decide which market you want to
target. You can't serve everyone. List down one to five markets,
choose one product for each market and have one blog to do your
promotions.
Don't try to hard-sell your customers. You want to present yourself as
a neutral party, as their friend, and your job is to simply suggest
solutions. This method will make your job a lot easier and you will
also convert more sales.
Another mistake that affiliate marketers make is their failure to
build a database or mailing list online. If a visitor goes to your
blog and you don't capture their information, there is no way you can
contact them again. It is crucial to focus on building your database,
or as Internet marketers call it, list- building, if you want to have
a successful Internet business. Start from day one using an opt-in
form which is a way to capture people's names and emails on your blog
or website.
The last mistake is not treating their affiliate marketing business as
a proper business. Some people go in with the idea that they are going
to "give it a try" and if they don't get results in three days, they
jump to another opportunity. Every business model works. You just have
to follow a proven, systematic process. When you treat it like a
long-term business, you will have the ability to focus your efforts on
scaling up the business. Remember, the more you put in, the more
results you will get. Just like with every action, there is a
reaction!
Pearlin Siow is the best-selling author of Asia's Dragons which
features 8 top Internet gurus at
http://www.yourfinancialfreedomseminar.com
Beat the recession and create your own cash-pulling Internet business
at http://www.makemoneyinpyjamas.com You will also receive my
exclusive interview with World #1 Super Affiliate, Ewen Chia, where he
reveals his PROVEN system that will give you cash even if you have no
product to sell and no Internet marketing experience.
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